What’s the Deal with Gingivitis?
Gingivitis. Everyone has heard the word. That’s not probably due to their extensive knowledge of dental issues, however. It’s probably more a factor of the size of the yearly Listerine ad budget. After all, the word gingivitis sounds ominous, an ad copywriter’s dream. And if Listerine helps fight it, oooooooh, I need some! But what […]
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